Launched in 2009, Joielle (pronounced JOY-ELLE) was created by two childhood best friends who saw the opportunity to give brides and bridesmaids a stress-free online shopping experience. After both going through the time-consuming and challenging process of planning their own weddings, Julie and Tammy knew that a user-friendly and organized online boutique would save girls valuable time and energy amidst their busy schedules, especially making decisions easier for bridal parties scattered across the country. From classic to trendy, our designers have beautiful and reasonably priced dresses so every girl can find something that speaks to her personal sense of style.
Joielle is committed to providing the highest level of customer service (just read our reviews!) and quality dresses and products. Our top priority is helping our customers get through the often overwhelming experience of planning a wedding and make bridesmaid dress shopping one of the easy and fun things to check off the to-do list!
About the Founders
With a Bachelor of Arts in English and Communications from the University of Pennsylvania and background in television and event production, Tammy loves being an unofficial wedding consultant and occasional ceremony musician. Her favorite things about weddings are stuffing herself silly during cocktail hour (New Jersey venues go all out!) and the first glimpse of the bride's wedding gown. She lives in Hoboken, NJ with her husband and toddler son and enjoys running and picnics along the waterfront facing the gorgeous NYC skyline. She is addicted to shopping at Target.
Prior to creating Joielle, Julie was a developer and producer for Bloomingdales.com and holds a Master of Science in Information Systems Management from Carnegie Mellon University. Her favorite thing about weddings is that it's the perfect excuse to bring all of your friends together for a good time. She lives in New York City and enjoys the great restaurants and parks with her husband and two sons. She is obsessed with books, particularly YA Lit and good novels. Book recommendations are welcome!